On prompt from a spark, I
purposed to gauge the concern of us earthlings about the state of the natural
environment through search trends. I wanted to know how often people Google the
natural environment as a topic. I wanted to know how often people Google issues
relating to the natural environment. If you live in a house ought you not to
know the layout of and issues affecting the house before you lose the house and
become homeless? I wanted to know how much people are concerned about the state
of the natural environment- global warming, climate change, rising sea levels
etc.
Take a look at the following three
charts, from 2013 to 2015:
MOST SEARCHED IN 2013 BY
AMERICANS
|
NO
|
TOPIC
|
SEARCH VOLUME
|
REMARK
|
|
01
|
Beyonce Knowles
|
|
Singer
|
|
02
|
Kim Kardashian
|
|
Celebrity
|
|
03
|
Rihanna
|
|
Celebrity
|
|
04
|
Taylor Swift
|
|
|
|
05
|
Madonna
|
|
Singer
|
|
06
|
Justin Bieber
|
|
Singer
|
|
07
|
Nicki Minaj
|
|
|
|
08
|
Amanda Bynes
|
|
|
|
09
|
Miley Cyrus
|
|
|
|
10
|
Barack Obama
|
|
President of United States of America
|
MOST SEARCHED TOPICS IN 2014 BY
CATEGORY
|
NO
|
TOPIC
|
SEARCH VOLUME
|
REMARK
|
|
01
|
Adult Content
|
547,920,000
|
Pornography
|
|
02
|
Reference
|
404,110,000
|
Maps, translation, weather, dictionary,
calculator, speed test etc.
|
|
03
|
Celebrities
|
85,980,000
|
|
|
04
|
Shopping
|
55,190,000
|
|
|
05
|
Sports
|
53,460,000
|
|
|
06
|
Games
|
47,370,000
|
|
|
07
|
Email
|
39,040,000
|
|
|
08
|
News
|
30,400,000
|
|
|
09
|
Lottery
|
29,090,000
|
|
|
10
|
Videos
|
16,570,000
|
|
|
11
|
Music
|
16,100,000
|
|
|
12
|
Academic
|
12,480,000
|
|
|
13
|
Internet
|
11,570,000
|
|
|
14
|
Children
|
11,530,000
|
|
|
15
|
Astrology
|
10,210.000
|
|
|
16
|
Communications
|
9,140,000
|
|
|
17
|
TV
|
8,350,000
|
|
|
18
|
Social Media
|
7,480,000
|
|
|
19
|
Travel
|
7,440,000
|
|
|
20
|
Financial
|
6,120,000
|
|
|
21
|
Holidays
|
6,120,000
|
|
|
22
|
Movies
|
4,090,000
|
|
GOOGLE’S TOP TRENDING SEARCHES IN
2015(trending search is a query that held the highest spike in traffic over a
sustained period of time in 2015)
|
NO
|
TOPIC
|
SEARCH VOLUME
|
REMARK
|
|
01
|
Los Angeles Lakers
star Lamar Odom
|
-
|
Sports celebrity
|
|
02
|
Satirical Magazine Charlie Hebdo
|
-
|
Terrorist attack
|
|
03
|
Mobile game ”Agar.io”
|
-
|
Game
|
|
04
|
Movie “Jurassic World”
|
-
|
Movie
|
|
05
|
Paris
|
-
|
Terrorist attacks
|
|
06
|
Movie “Furious 7”
|
-
|
Movie
|
|
07
|
Video game “Fallout 4”
|
-
|
Game
|
|
08
|
Former mix martial arts bantamweight
champion Ronda Rousey
|
-
|
Sports celebrity
|
|
09
|
Caitlyn Jenner, formerly
1976 Olympic decathlon champion Bruce Jenner
|
-
|
Sports celebrity
|
|
10
|
Movie “American Sniper”
|
-
|
Movie
|
Google did not assign volumes to
the foregoing ratings. However it revealed volumes for some searches for the
year 2015.
Searches in connection with the
Paris attacks were more than 897 million (Questions asked were a) what happen
in Paris? 2) Why did ISIS attack Paris? 3) Is it safe to travel to Paris?).
Searches were made about the
Oscars. 406 million searches were made in relation to the Oscars (people wanted
to know what the Oscars were made of during the Second World War).
The Cricket World Cup attracted
323 million searches (people wanted to know the number of overs in a World Cup
cricket match).
The Nepal earthquake generated 85
million searches (people wanted to how they could donate to the earthquake
victims).
The Volkswagen emission scandal
attracted 13 million searches (the ownership of Volkswagen is what bothered
people).
Water on Mars generated 10
million searches (people wanted to know how long it takes to get to Mars).
Having gone through the charts
you should easily realize that the natural environment as topic in any form has
little or no place in the search trends. I suppose people search for things they
are interested in. If the facts and figures I have presented here are anything
to go by, or if it is the representation of global interest generally then
earthlings are not showing the required interest in environmental matters.
Rather, what earthlings pour
their passion into, according to the search trends, are entertainment, sports,
pornography, celebrities, deaths etc. The natural environment, as it were, had
no place in the lists, from 2013 to 2015, as a subject or an issue! Where an
environmental issue was mentioned (the Volkswagen emission scandal), what was
on people’s mind was the ownership of Volkswagen! Under 2014, even under
“Reference” the environment as topic was not prominent. In 2015, the Nepal
earthquake pulled a search volume of 85 million. The query that premised the
search volume was how donations could be made to the earthquake victims. Such
compassion is not bad, but what about wanting to know the causes of earthquake
which is the fundamental issue.
Such state of apathy reminds me
of a quotation in the bible which I should like to use as a parting shot. The
quotation could be found at Matthew chapter 24 verse 38 and part of 39: “For in
the days before the flood, people were eating and drinking, marrying and giving
in marriage, up to the day Noah entered the ark; and they knew nothing about
what would happen until the flood came and took them all away………”
Reference:
https://blogs.bing.com/search/2013/12/01/top-bing-searches-for-2013/
http://www.cnbc.com/2015/12/16/googles-most-popular-search-terms-of-2015.html
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